Privacy Policy

At Aura & Musse™, your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and how we keep it safe when you visit our website or shop with us.

Last Updated: October, 2026

1. Introduction

This Privacy Policy explains how our skincare e-commerce website collects, uses, and protects information when visitors browse products, create an account, subscribe to updates, contact us, or place an order. Aura & Musse focuses on science-led skincare made to calm, balance and support the skin through simple, effective everyday formulas. Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by all terms of this Privacy Policy.

2. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

  • Create an account
  • Place an order
  • Sign up for updates
  • Contact our customer service
  • Participate in promotions

This information may include:

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment details
  • Order details and purchase history

Please note: We do not store your debit/credit card details or banking information. All payments are processed securely through trusted payment partners.

3. Automatically Collected Information

When you visit our Site, our servers may automatically log standard data provided by your web browser, such as:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referral source
  • Pages visited and time spent
  • Date and time of access

We may also collect information through cookies and similar technologies. For more information about our use of cookies, please see the "Cookie Policy" page.

4. How We Use Information

We may use the information we collect for various purposes, including to:

  • Process and fulfill your orders
  • Create and manage your account
  • Provide customer service
  • Process returns and refunds
  • Send transactional emails (order confirmations, shipping updates)
  • Send marketing communications (if you've opted in)
  • Improve our products and services
  • Analyze website usage and trends
  • Detect, prevent, and address technical issues
  • Comply with legal obligations

5. Payments and Third-Party Services

Payments may be handled by secure third-party payment providers. We do not store full payment card details on our website. Shipping carriers, analytics providers, commerce platforms, email tools, and customer support services may process information only as needed to provide their services.

6. Cookies and Tracking

Cookies may be used to keep items in your cart, remember preferences, measure performance, support analytics, and improve product discovery. You can manage cookie settings through your browser, although disabling cookies may affect checkout, account, or cart functionality.

We use the Meta Pixel and Meta Conversions API (provided by Meta Platforms for Facebook and Instagram) and Google Analytics to measure how our Site performs, understand how well our ads work, and show relevant ads to you and to people with similar interests. These tools may record the pages you visit, the products you view or add to your cart, and your checkout and purchase activity, along with device and browser information.

When you fill in a form on our Site or place an order, we may share your email address, phone number, name, city, state, postcode and country with Meta. These details are converted into a coded (hashed) form before they are sent, and Meta uses them to match your activity to a Meta account so we can measure and improve our advertising. We do this with your consent, in line with the Digital Personal Data Protection Act, 2023. You can withdraw your consent at any time by emailing wecare@auramusse.in, manage your ad preferences in your Facebook or Instagram settings, or block cookies through your browser.

7. Data Sharing

We do not sell your personal data. However, we may share your information with:

7.1 Service Providers - Third-party partners who help us operate the business, including:

  • Payment gateways
  • Logistics and delivery partners
  • Marketing and analytics tools
  • Customer support platforms

7.2 Legal Compliance

  • We may disclose your information if required by law or in response to valid legal requests by authorities.

8. Data Security

We use reasonable technical and organizational measures to protect customer information. No online service can guarantee complete security, but we work to keep shopping, account, and order data protected against unauthorized access or misuse.

We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

9. Your Rights

You may contact us at any time if you would like to:

  • Access your personal information
  • Update or correct your details
  • Request deletion of your information where permitted by law
  • Withdraw consent for marketing communications

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact our support team:

Aura & Musse™
Email: wecare@auramusse.in

Customer Support Hours
Monday – Friday
10:00 AM – 6:00 PM IST

12. Business Details & Grievance Officer

Aura & Musse™ is a sole proprietorship owned and operated by Omkar Raviesh Jituri, based in Kolhapur, Maharashtra, India.

If you have a complaint or concern about how your personal information is handled, or about your order, our products or this website, please contact our Grievance Officer:

Grievance Officer: Hemalata Raviesh Jituri
Email: admin@auramusse.in
Phone: +91 73500 08177

We acknowledge every complaint within 48 hours and aim to resolve it within one month of receiving it.